Nike unveils another tonal update of the classic Air Max Plus sneaker model that highlights Tuned Air branding throughout the shoe. It is secured by a toggled lacing system over the forefoot for a technical design language and comes in a bright palette of black and pink.
The base foundation is detailed with heavy graphic accents that are made from mesh materials for a breathable touch. It starts with Hyper Pink which is then printed with the text "Tuned Air 1998" in a variety of fonts. Additional details include the gradient tonal TPU cages that spread throughout the upper. Volt tones are added as a bright pop of contrast at the medial side in the form of the Nike Swoosh.
Image Credit: Nike, <a rel='nofollow' href='https://hypebeast.com/2023/1/tuned-air-branding-hits-the-nike-air-max-plus'>hypebeast</a>
Why This Trend Is Growing
- Tonal Sneakers
- Opportunity for brands to create new tonal updates on classic sneaker models.
- Toggle Lacing System
- Opportunity for brands to introduce technical design language through innovative closure systems.
- Branded Mesh Materials
- Opportunity for brands to incorporate heavy graphic accents into breathable shoe materials.
Industries Being Reshaped
- Footwear
- Innovative designs can disrupt the footwear market and drive consumer interest.
- Fashion
- Collaborations between sneaker brands and fashion designers can create unique and disruptive products.
- Sports Equipment
- Incorporating technical design elements into athletic footwear and apparel can provide a competitive advantage for athletes.
