A Towel made with wood? Yes, these ones are made of beechwood. Kushel creates superior coziness from truly organic materials. The towel is a blend of organic cotton and TENCEL Modal, providing increased absorbency and a luxurious feel.
Kushel towels come in a 600 GSM thickness and the innovative eight-pearl stitch maximizes the surface for even more breathability. Kushel offers Cloud White (a slight off-white), Bae Rosé (a super soft pink) and Slate Grey colors. The towels are produced in Portugal for outstanding quality.
Kushel makes it easy for people to live a more sustainable lifestyle, since it plants two trees for each towel sold and compensates the whole production emission and water consumption. Kushel is the first resource- and climate-positive textile brand.
Key Themes Behind This Trend
- Organic Towels
- The use of organic materials, such as beechwood, in towel production offers an opportunity for disruptive innovation in the textile industry.
- Increased Absorbency
- The development of towels with increased absorbency, like the blend of organic cotton and TENCEL Modal in Kushel towels, presents a disruptive innovation opportunity for the home goods industry.
- Sustainable Textiles
- The emergence of resource- and climate-positive textile brands, like Kushel, indicates a disruptive innovation opportunity in the textile industry that aligns with consumer demand for sustainable products.
Where This Applies
- Textile Industry
- The textile industry could benefit from incorporating organic materials and developing textiles with increased absorbency, as seen in the Kushel towels.
- Home Goods Industry
- The home goods industry can tap into the growing demand for sustainable and eco-friendly products by offering towels made with organic materials and enhanced absorbency, like Kushel towels.
- Environmental Sustainability Industry
- The emergence of resource- and climate-positive textile brands presents a disruptive innovation opportunity within the environmental sustainability industry, as exemplified by Kushel's commitment to tree planting and compensation for production emissions and water consumption.
