Docomo's Ad for the Touch Wood SH-08C Features Massive Lumber Installation

By: Jordan Sowunmi - Published: May 20, 2011 • References: & dvice
The latest advertisement from Japanese phone company Docomo for their Touch Wood SH-08C is an incredible example of how simplicity can effectively be used to stand out in advertising.

As the name suggests, the Touch Wood SH-08C is a phone made entirely of surplus wood. The hyper-organic prototype represents a new wave of ecology-friendly products hitting the market. Docomo’s commercial for the Touch Wood SH-08C was produced by Japanese ad men, Drill Inc., and is set in the woods of Japan. The inventive advertisement was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.

Check out the video to see how Docomo uses a serene simplicity to help their new eco-friendly phone stand out. Stats for Super-Sized Xylophones Trending: Older & Chilly
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Concept: Touch Wood SH-08C
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: docomo foma image stabilization mojo phone, wearable woodland art, and beer bottle xylophones.