The latest advertisement from Japanese phone company Docomo for their Touch Wood SH-08C is an incredible example of how simplicity can effectively be used to stand out in advertising.
As the name suggests, the Touch Wood SH-08C is a phone made entirely of surplus wood. The hyper-organic prototype represents a new wave of ecology-friendly products hitting the market. Docomo’s commercial for the Touch Wood SH-08C was produced by Japanese ad men, Drill Inc., and is set in the woods of Japan. The inventive advertisement was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.
Check out the video to see how Docomo uses a serene simplicity to help their new eco-friendly phone stand out.
What Makes This Trend Stand Out
- Eco-friendly Products
- The Touch Wood SH-08C is a hyper-organic prototype that represents a new wave of ecology-friendly products hitting the market.
- Simplicity in Advertising
- Docomo's commercial for the Touch Wood SH-08C proves that simplicity can effectively be used to stand out in advertising.
- Innovative Advertising Techniques
- The inventive advertisement for the Touch Wood SH-08C was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.
Sectors Adopting This
- Mobile Phone Industry
- Docomo's Touch Wood SH-08C is a phone made entirely of surplus wood that represents a disruptive innovation opportunity in the mobile phone industry.
- Advertising Industry
- The simplicity and innovation showcased in Docomo's Touch Wood SH-08C ad presents a disruptive innovation opportunity for the advertising industry.
- Sustainable Products Industry
- The Touch Wood SH-08C's hyper-organic prototype, made entirely of surplus wood, represents a disruptive innovation opportunity in the sustainable products industry.
