The latest advertisement from Japanese phone company Docomo for their Touch Wood SH-08C is an incredible example of how simplicity can effectively be used to stand out in advertising.

As the name suggests, the Touch Wood SH-08C is a phone made entirely of surplus wood. The hyper-organic prototype represents a new wave of ecology-friendly products hitting the market. Docomo’s commercial for the Touch Wood SH-08C was produced by Japanese ad men, Drill Inc., and is set in the woods of Japan. The inventive advertisement was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.

Check out the video to see how Docomo uses a serene simplicity to help their new eco-friendly phone stand out.