Famed photographer Tony Duran brings a futuristic edge to Olympic Classicism in this photo shoot with Brazilian model Jean Carlos.

The classic Olympic body form is coupled with futuristic sports styling that is beautifully captured by the L.A. based photographer.

The fact that model Jean Carlos has a banging body does not hurt either…

Implications - Mainstream culture is increasingly focusing on svelte physiques and physical fitness. Designers are responding by including professional athletes and well-sculpted models in magazine editorials and print campaigns. This particular editorial turns the model into a modern Olympian with classic poses that show off his muscles. Companies can take advantage of this opportunity by eschewing pin-thin models in favor of those with an athletic build in ad campaigns.