Made with natural beeswax, Laura Su's recently launched Tinker Supply Co. is offering a beautiful set of candlesticks. Twelve of the simple carrot-colored candles come in each pack. Handmade in Oregon, U.S., the candles are part of the many eco-friendly and non-toxic products that Su has to offer.
Tinker Supply Co,'s creation is designed specifically for a birthday cake, but they can also add a pastoral touch to any home.
Implications - Consumers are almost immediately drawn to the products boasting familiar or recognizable characteristics. Businesses that are able to enlist the popular qualities of one product onto those of another will appeal to a wide audience in today's society.
Why This Trend Is Growing
- Cross-product Appeal
- Enlisting popular qualities of one product onto another can attract a wide audience.
- Eco-friendly Products
- Increasing demand for eco-friendly and non-toxic products.
- Handmade Artisan Products
- Consumers are gravitating towards handmade and locally crafted items.
Industries Being Reshaped
- Home Decor
- Opportunity for integrating eco-friendly and cross-product appeal in home decor industry.
- Food and Beverage
- Potential for cross-product appeal in the food and beverage industry, specifically for birthday cake decorations.
- Art and Craft Supplies
- Rising demand for handmade and artisan products in the art and craft supplies industry.
