Think Quarterly is the new magazine by Google that is available both online and in print. The second issue of the magazine has just recently been released, which focuses on the creative community and innovation.

Think Quarterly, which was created by The Church of London, is particularly interesting in how it arranges the contents of the publication, offering a map with different ways in which the reader can navigate the articles. Additionally, the articles have keywords such as “social media” highlighted at the top to give readers a sense of what they will be reading.

Implications - Google has dominated the search space but has also taken many different risks in other areas. This spirit of taking risks is what has pushed the company forward. Companies looking to stay ahead of the game should take on projects that extend beyond their industry.