The TurfBeetle is an awesome idea for innovative marketing and advertising. The TurfBeetle is literally a Volkswagen Beetle outfitted with a substantial amount of grass covering the entire exterior of the car.
The Beetle is advertising the company Dream Turf, who can turn your lawn into a beautiful and lush grassy haven. I'm not sure how the TurfBeetle can survive on the streets for more then a week without being watered. What an inventive way to get your business some advertising!
Stats for Lawn-Covered Cars
Trending: Older & Mild
Research: 2,651 clicks in 301 w
Interest: 4 minutes
Concept: The TurfBeetle
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: groomed backyard fashion, soccerific sedans, and haute diesel hybrids.
More Stats +/-
Groomed Backyard Fashion
Haute Diesel Hybrids
Open-Air Living Rooms
Transportable Floor Lamps