Lizzie Armanto works in collaboration with Vans Skateboarding to deliver her first-ever signature shoe with the Lizzie silhouette to join the roster. The shoe is accompanied by a selection of apparel as well -- it is made in a Dirt and Black colorway palette. It has a brown suede throughout the entire upper made from 100% organic cotton materials.
The sustainable perspective continues throughout the rest of the shoe as it has natural rubber and biobased foam creating the shoe as well. Co-branding details can be seen on the sock lining, the tongue, and the heel counter. The laces are designed in black over the forefoot and the same hue travels to the lining, heel, and single-piece midsole.
Image Credit: Vans
What's Driving This Trend
- Sustainable Footwear
- The use of natural, organic and biobased materials provides an opportunity for innovation and growth in creating sustainability-focused footwear lines.
- Gender-neutral Fashion
- Designing unisex fashion items, such as all-gender footwear, opens up markets and creates opportunities to reach a wider audience by providing inclusivity and versatility.
- Athlete Collaborations
- Collaborations with athletes, such as Lizzie Armanto, present an opportunity to create unique and authentic products tailored to the athlete's needs and style, leading to increased brand awareness and loyalty.
Who This Affects Most
- Footwear Manufacturing
- Manufacturing companies can take advantage of the growing demand for sustainable footwear by investing in eco-friendly materials and processes to create environmentally conscious shoes.
- Fashion Retail
- Retailers can tap into the demand for gender-neutral fashion by offering a diverse and inclusive product range to appeal to a wider audience and promote equality and diversity.
- Sports Marketing
- Sports brands and marketing companies can leverage collaborations with athletes by creating customized and authentic products to meet athlete's specific needs, leading to increased visibility, sales, and brand loyalty.
