The Giant Fortune Cookie by Fredrik Staurland is a Palatable Package

By: Renee Ramsarran - Published:   Updated: Aug 10 2011 • References: fredrikstaurland & psfk
The Giant Fortune Cookie by Fredrik Staurland is a t-shirt which comes packaged exactly as stated –- in a giant edible fortune cookie. In order to get to the t-shirt fortune, you must crack open the cookie exterior.

Staurland is a freelance graphic designer, currently studying communication design in Australia. The Giant Fortune Cookie is a great example of his clever design work, and definitely a tasty treat for those who come across it.

Implications - In today's society, consumers are attracted to products that offer them mind-altering or unusual qualities. Products with contradictory or improbable combinations of products will likely succeed in holding the attention of consumers than their simple counterparts. Such products will also stand out as the most memorable or distinct amongst competitors in the minds of shoppers.

Stats for Tasty T-Shirt Treasures Trending: Older & Mild
Traction: 3,671 clicks in 191 w
Interest: 4 minutes
Concept: The Giant Fortune Cookie
Related: 46 examples / 35 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: e-fortune cookies, 11 fortune cookie innovations, and optimistic recession jewelry.