A promotion for Skittles called 'Telekinize the Rainbow' let users control real life Skittles without touching a thing. Telekinize the Rainbow is an online app that gives anybody the ability to make Skittles move around in real time without using a keyboard.
The app gives users the ability to move Skittles around by reading eye movements. By accessing your webcam, the website is able to analyze your eyes. The eye-based commands are then sent through to move Skittles. Using small, energy-efficient robots, the app moves skittles around a white plane.
Ad agency Clemenger BBDO created the ad to work just through Facebook. As soon as users enter the Facebook app, they are assigned a random Skittle to control. Eye movements can then be used to direct the candy around the board.
Stats for Touchless Candy-Controlling Ads
Trending: Older & Chilly
Research: 302 clicks in 150 w
Interest: > 3 minutes
Concept: Telekinize The Rainbow
Related: 90 examples / 69 photos
Segment: Neutral, 12-35
Comparison Set: 33 similar articles, including: mythical treat tutorials, chromatic paint sprinklers, and diy halloween specimen jars.
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