Yammer Brings Microblogging to Work

By: Going Like Sixty - Published: Sep 13, 2008 • References: yammer
Microblogging platforms like Twitter have skyrocketed in popularity as users read the mini-updates of their friends; Yammer brings this phenomenon to the workplace. With Twitter, users are asked, "What are you doing?" Yammer asks your colleagues, "What are you working on?"

Yammer won the $50,000 top prize for start-ups at TechCrunch50. Only people with a common email address can participate in order to 'follow' each other.

It’s far more friendly than a corporate intranet because it’s real-time and informal. It’s free until the company wants to officially integrate Yammer into their offices and claim networks as their own, at which point a price structure is employed. Stats for Twitter for Businesses Trending: Older & Mild
Research: 2,105 clicks in 402 w
Interest: > 3 minutes
Concept: Twitter For Businesses
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: confess 2.0, adults only twitter, and twitter style video updates.