TAJA Coconut Water is a beverage brand that prides itself on its organic and hydrating products which are made using a unique oxygen-free production process. The cold-filtered coconut water is non GMO and free from sugar and other additives thanks to a patented production process which extracts coconut water from the fruit without eliminating nutrients along the way.
The process ensures that no heat or air comes into contact with the fruit during extraction and ensures a clear consistency and a great, clean taste. "After a few years of research, investigation, and taste testing, I developed a technology that allows coconut water to remain exactly as nature intended—raw, clean, and pure," said TAJA’s Founder Nilang Patel.
Priding itself on its sustainable practices, TAJA works with local coconut tree farmers while aiming to eliminate waste with a production process that is more intricate and time-consuming yet more worthwhile for the planet at the same time.
Key Themes Behind This Trend
- Organic Cold-filtered Beverages
- Innovation opportunity for companies to adopt a unique oxygen-free production process to create organic, non-GMO beverages with a clean taste and clear consistency.
- Sustainable Beverage Production
- Opportunity for companies to reduce waste and partner with local farmers to create innovative production processes for sustainable beverage production.
- Nutrient-rich Extraction Processes
- Potential for companies to develop patented extraction processes that preserve nutrients while creating high-quality, additive-free products.
Where This Applies
- Beverage Industry
- Innovation opportunity for beverage companies who could develop processes that create healthy, sustainable, and organic beverages.
- Food Industry
- Opportunity for the food industry to experiment with unique extraction processes of natural products in order to design healthier and nutrient rich products.
- Sustainability Industry
- Opportunity for companies within the sustainability industry to partner and support innovative beverage production processes with eco-friendly materials and production methods.
