Sweet Blueberry-Studded Biscuits

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Pillsbury's New Sweet Biscuits Come in Two Tasty Flavors

— June 10, 2019 — Lifestyle
Philsbury is giving one of its most beloved products a sweet update with the debut of Sweet Biscuits. While biscuits are normally served for with breakfast or on the side of a meal, Pillsbury's newest ready-to-bake product turns biscuits into a delicious after-dinner treat.

Pillsbury's new Sweet Biscuits are essentially a cross between the brand's classic Grands! Biscuits and its sweet cinnamon rolls. The dough itself is soft and buttery like a biscuit, but comes with a sweet icing like a cinnamon bun. To cook, consumers simply pry the dough out of the cylindrical tube and pop the squares of dough in the over.

Available in both a blueberry and a chocolate chip variety, the new Sweet Biscuits are a delicious shortcut for a homebaked dessert.


Image Credit: Pillsbury.

Trend Themes

  1. Sweet Biscuits — Disruptive innovation opportunity: Expanding the market for biscuits by turning them into a sweet after-dinner treat.
  2. Ready-to-bake — Disruptive innovation opportunity: Meeting the demand for convenient and time-saving dessert options with easy-to-use ready-to-bake products.
  3. Flavored Biscuits — Disruptive innovation opportunity: Introducing unique flavors like blueberry and chocolate chip to traditional biscuit products for added taste variety.

Industry Implications

  1. Bakery — Disruptive innovation opportunity: Creating new market segments within the bakery industry by reinventing classic products and diversifying flavor options.
  2. Convenience Food — Disruptive innovation opportunity: Capitalizing on the growing demand for convenient dessert options by offering ready-to-bake sweet treats that require minimal preparation.
  3. Packaged Goods — Disruptive innovation opportunity: Innovating within the packaged goods sector by introducing unique and appealing flavors to attract consumers seeking novel taste experiences.
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