Superstar

Swatch Originals Olympic Games Collection Gets Stylish for London 2012

By: Matt Ho - Published: • References: swatch & highsnobiety
Another upcoming event that brands are looking to celebrate is the 2012 London Olympics, and the Swatch Originals ‘Olympic Games’ Collection is looking to pay an early homage.

The Swiss watch manufacturers are looking to capitalize on the upcoming games with the Swatch Originals ‘Olympic Games’ Collection. The pieces draw inspiration from the British mod culture which was popular in London particularly in the 1960s. The watches take on a two-toned look with white lines, creating an angular look. The interior and the strap has the London 2012 logo branded onto the timepiece. It’s a fashionable piece that’s subtle, yet stylish at the same time.

The Swatch Originals ‘Olympic Games’ Collection will be available in two colors: pink and blue. Stats for Swiss Olympian Timepieces Trending: Older & Chilly
Traction: 1,721 clicks in 140 w
Interest: 2.8 minutes
Concept: Swatch Originals ‘Olympic Games’ Collection
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: bold cartoon watches, olympiad timepieces, and psychedelic retina timepieces.