The makers of fine crystal jewelry have launched the Swarovski FW11 campaign to express the more alternative side of such sophisticated accessories. The fair-haired model who appears in these three prints flaunts edgy fashions of black feathers, leather and scales that are rendered increasingly elegant by the glistening gems adorning her neck, wrists, ears and fingers.
Referencing the lustrous cuts and facets of the luxury jewels, the fragmented display of the photos appears to be emitted from glossy planes of glass. A deep amethyst purple is symbolic of energy and creativity, with which the label encourages wearers to explore. Young and racy makeup and ensembles give the Swarovski FW11 campaign a dimension that ought to be fully explored by lovers of such pretty jeweled pieces.
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Research: 3,271 clicks in 255 w
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Concept: Swarovski FW11 Campaign
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Segment: Females, 18-55
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