Svenja John's creations are electric in color, spatial in design and industrial in fabric. In short: they're hip!
Svenja John, the German born jewelry artist is known for her surprising, meticulous, handmade and wearable art creations. She makes jewelry out of Makrolon, an industrial plastic used for cycle helmets, roofing and CDs.
According to experts, this material is usually transparent but absorbs bright colors beautifully, it actually "begs: to be electric and colorful -- and John obeys. She hand-colors each piece and then hand-cuts them and assembles them like a very intricate, 3D, spatial puzzle.
The Svenja John jewelry line includes bracelets, pendants, necklaces, brooches, rings, earrings and even bags. And when you're not wearing them, they might even pass as funky, color-blocked, contemporary space-sculptures!
What's Driving This Trend
- Industrial Plastic Jewelry
- Opportunity to disrupt the jewelry industry by utilizing unconventional materials to create unique and affordable accessories.
- Handmade Wearable Art
- Opportunity to create a new market for unique and customizable wearable art pieces that deviate from traditional designs and materials.
- Geometric Colorful Accessories
- Opportunity to capitalize on the trend of bold, geometric designs and bright colors in wearable accessories for a younger and edgier demographic.
Who This Affects Most
- Jewelry
- Innovation opportunity to introduce unconventional materials such as industrial plastics to the jewelry market to attract a wider market share.
- Fashion
- Opportunity to collaborate with artists to create unique fashion accessories made of unconventional materials, resulting in one-of-a-kind pieces and limited edition collections.
- Art
- Opportunity to blur the line between art and fashion by collaborating with artists to create wearable art pieces that challenge traditional design and materials.
