Taking a car to work or school has become a lazy little habit that many people need not practice. These Sustrans ads encourage the public to carefully consider its transportation options, weighing in exercise and the environment as significant factors in choosing a means of conveyance.
The Bray Leino advertising agency of Bristol, UK, has designed these three prints with an attempt to create a visual and verbal play inspired by street signage in a way that comments on transit decisions. One of the Sustrans ads manipulates a traffic crossing reminder that bicycles should be dismounted, but extends it to welcome the passing of walkers, runners and basketball dribblers as well. Another pictures a bicycle lane along the front path of a residential home, labeled the "fast track to school."
Active Commuting Campaigns
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