This is Hard Graft’s brilliantly simple, handmade New High collection to embrace all your daily necessities, from your Macbook, iPhone and iPod to magazines, documents and camera. It’s a seat belt-like parachute support for your gadgets that doubles as a modern version of man’s purse. Perfect for everyone.
The collection ranges from The Y MacBook sleeve, U moleskin case for the large planners, U add-on pouch with a single snap closure keep your cables, passport, charger, camera, to a Y phone case. Just check out the photos above.
New High is elegant, merging past and present. Made of 100% pure new wool felt, it’s sturdy yet soft, water repellent, shock-absorbing and environmentally friendly. It has a carefully selected, beautiful patina and skin structure which matures over time. It uses the brilliant slogan, “You lose what you don’t hold”.
Why This Trend Is Growing
- Handmade Tech Accessories
- Disruptive innovation opportunity: Create tech accessories that blend craftsmanship and functionality, appealing to consumers seeking unique and high-quality products.
- Multi-functional Cases
- Disruptive innovation opportunity: Develop cases that can hold multiple devices and everyday essentials, catering to the needs of busy professionals and travelers.
- Sustainable Materials
- Disruptive innovation opportunity: Explore the use of environmentally friendly materials like pure wool felt, tapping into the growing demand for sustainable and eco-conscious products.
Industries Being Reshaped
- Fashion and Accessories
- Disruptive innovation opportunity: Combine fashion and technology to create stylish and functional accessories that cater to the modern consumer.
- Consumer Electronics
- Disruptive innovation opportunity: Collaborate with tech companies to design customized cases that enhance the user experience and protect their devices.
- Eco-friendly Products
- Disruptive innovation opportunity: Develop a line of sustainable products using materials like pure wool felt, targeting environmentally conscious consumers.
