Gleeful Gelato Branding
The Stellina packaging (by Anchalee Chambundabongse and Steven Jockisch) boasts a beautiful pink color scheme that adds to the delicacy of the brand. The store's name 'Stellina' translates to "Little Star." The gelato cafe is the sister store to Sorella. The designing duo said of their packaging that "Being Sorella's little sister, we wanted to maintain the family connection and incorporated the star and the deep plum color of Sorella while making sure to give Stellina the bright and cheery personality of a gelato and sweets shop."
The Stellina packaging is bright and cheery, fitting the brand perfectly.
Implications - Packaging is a very important component of overall branding that needs to communicate a company's corporate identity at first glance. By maintaining this immediate identification, a company ensures that new consumers will be drawn to the brand.