adidas' recent collection, modeled by Kendall Jenner, featured daring silhouettes and bold patterns and now the lifestyle brand is offering consumers a sporty basic line of must-haves that enables one to subtly represent their brand loyalty.
The line ranges from crop tops to long-sleeved shirts, all of which feature the iconic adidas trefoil branding. Standouts from the line include the cropped tanktop, which arrives in black and white iterations and features the brands triple stripe on either side. Meanwhile, the adidas original dress serves as a perfect summer-friendly piece that offers a feminine and sporty aesthetic.
The line starts at an affordable $30 USD and is available in-store and online.
Image Credit: SSENSE, adidas originals
Why This Trend Is Growing
- Sporty Basic Clothing Lines
- The trend of offering minimal, branded sportswear allows consumers to subtly represent their brand loyalty.
- Feminine Sportswear
- The inclusion of femininity in sportswear collections presents an opportunity for innovation in merging fashion and function.
- Affordable Athleisure
- The growing demand for affordable sportswear creates an opportunity for brands to offer stylish options at accessible price points.
Industries Being Reshaped
- Sports Apparel Industry
- Insights from consumer interest in basic, affordable and athletic collections can inform product development strategies for the sportswear industry.
- Fitness and Wellness Industry
- Developing minimalist and affordable sportswear offerings can be an opportunity for brands to tap into the growing demand for wellness-related products.
- Fashion Industry
- Incorporating sportswear influences into fashion ranges can be an opportunity to steer seasonal trends towards athletic-inspired lifestyle clothing.
