The Sportmax Fall 2013 ready-to-wear collection is a strong debut. The runway show was bold, brazen and full of chunky fashionable looks.
Sportmax is the sister label to Max Mara. It is a toned down label and focuses on staples such as outerwear. This stylish showcase featured an abundance of patterns, textures and voluminous silhouettes. From the stunning opener of a brown beaver cocoon coat to the final number, every look was poised and powerful. Highlights of the chic collection include the fuzzy black and white angora sweaters, the mod burnt orange dresses accompanied by black leather belts and the contemporary striped and perforated skirt suits.
The Sportmax Fall 2013 ready-to-wear collection is plentiful and offers a signature look for every female.
Key Themes Behind This Trend
- Chunky Fashion Looks
- Opportunities for brands to create bold and brazen clothing collections with oversized silhouettes and mixed textures.
- Outerwear Staples
- Innovative possibilities for brands to showcase statement outerwear as the focal point of their collections.
- Contemporary Skirt Suits
- Potential for brands to design modern and unique skirt suits using patterned fabrics and perforations.
Where This Applies
- Fashion
- Opportunities for fashion brands to create new collections with distinctive oversized silhouettes and bold patterns.
- Luxury Retail
- Innovative possibilities for luxury retailers to showcase statement outerwear as the key item of their collections.
- Textile Manufacturing
- Potential for textile manufacturers to experiment with unconventional fabrics such as angora and perforated fabrics to create distinctive clothing items.
