The Sooruz Wetsuits campaign shows just how flexible the brand's surfwear really is. The surfer is essentially doing yoga poses on his board. Although that is impressive in and of itself, the fact that they are able to move that way in the skintight outfits is even more applause worthy. That saying something considering that the surfer is also riding waves as he does his 'yoga' routine.
Conceived and executed by Publicis Conseil, an ad agency based in France, the Sooruz Wetsuits campaign was art directed by Charles Morand with creative direction by Frédéric Royer. Shot by photographer César Ancelle-Hansen and Jacques Demarcillac, it stars actor Marco Oranje as the super bendable surfer. The incredible feats were accomplished in post-production by Charles Denis and Stéphanie Perrot.
Stats for Flexible Surfwear Ads
Trending: Older & Chilly
Research: 964 clicks in 187 w
Interest: 1 minutes
Concept: Sooruz Wetsuits Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: human shearing ads, jobless-celebrating ads, and compressed object ads.
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