It is only appropriate that the posters used for the Soiree Graphique 2012 campaign test the boundary of imagination in as quirky a way as possible. Relying solely on the use of fun props and strange photographic compositions, the images show just how creative the graphic design field can get. Not to mention eccentric.
The Soiree Graphique 2012 campaign was conceived and executed by KOMET, an ad agency based in Switzerland. The event itself took place late last year to great success. Art directed by Roland Zenger and Joël Weber with creative direction by Thom Pfister and graphic design by Natalia Funariu, the ad campaign most certainly played a big role in gaining a large turnout.
Stats for Quirky Designer Posters
Trending: Older & Average
Research: 4,003 clicks in 173 w
Interest: 3.8 minutes
Concept: Soiree Graphique 2012 Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: light therapy diet belts, luminescent web sculptures, and swiss army action cams.
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