Fallon Creates the 'Skimmer' App to Help You Stay Connected

By: Tisah Tucknott - Published: Jun 5, 2009   Updated: Jun 16 2011 • References: fallon & digitalbuzzblog
Leading global ad agency Fallon has created an application that allows its users to stream social media. The 'Skimmer' itself is a social media app that lets people skim through their accounts online such as Facebook, Twitter, Flickr, YouTube, and blogs.

'Skimmer' not only manages your own social accounts, but it also allows you to manage your clients' social media campaigns from a single sleek interface.

Implications - By offering consumers a melding pot to see all of their social media interactions, companies like Fallon understand that consumers view clutter on a daily basis. This type of program creates a great relationship between the user and the company as it shows they care about their needs. Stats for Software to Skim Social Media Trending: Older & Mild
Research: 1,961 clicks in 363 w
Interest: 4 minutes
Concept: Software To Skim Social Media
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: 70 ways social networking fuels the tech revolution, 145 social media innovations, and social media.