The Metrofarm Sneakerknob door handles adorn a variety of shoe stores in Berlin and Vienna, including Overkill, The Good Will Out and Paar. The bronze or aluminum Sneakerknobs are exact replicas of the Air Max sneaker; the quirky doorknobs add visual appeal to the store's exterior and enhance the company's brand.
Metrofarm is perhaps most famous for its furniture design, but the team occasionally works with private clients to create individual pieces such as the Sneakerknob. The retail world has increasingly embraced visually arresting window displays and exterior accents to entice passersby to enter, and Sneakerknob doorknobs are especially appropriate for the footwear segment of this market. See more images of the eye-catching door-opener in the gallery above.
Key Themes Behind This Trend
- Visual Doorway Marketing
- Opportunity to create unique and branded doorknobs to enhance a company's retail presence and attract more customers through the doorway.
- Customized Retail Accents
- Opportunity for creating bespoke, visually-arresting door handles for retail and commercial spaces to boost and promote brand identity
- Functional Artwork
- Opportunity to created branded, artful doorknobs or other similar types of objects as an innovative way to express the brands' identity and values in a unique way.
Where This Applies
- Retail Industry
- An industry that can take advantage of visually-arresting door handles as an innovative way to create buzz around their brand and store.
- Furniture Design Industry
- Industry that can work with private clients to create unique, bespoke pieces as part of their innovation strategy, such as the Sneakerknob.
- Commercial Fixtures Industry
- Industry that can explore new opportunities to create customizable, branded and artful fixtures, as an innovative way to promote a brand's image.
