SMEG Creates a Runway-Ready Refrigerator

By: Aaren Fitzgerald - Published: • References: smeg & bornrich
The Canadian Tuxedo might be a fashion faux pas but the denim trend is just heating up. Smeg, one of Italy’s leading home appliance manufactures widely known for its retro, funky fridges, is now taking denim to a whole new level of cool. The brand has achieved the near impossible, merging refrigeration with clothing to deliver the latest incarnation of its popular retro FAB28 refrigerator, the independent FAB.

The independent FAB is not just any fridge, nor is it the usual jean trousers; it’s a collaborative effort by renowned fashion retailer Italia Independent. Just like your favorite pair of jeans it has been described as style for every day, though for domestic use the fabric is treated with a nano technology, PLASMA, which protects the fridge's surface and ensures its functionality.

This extraordinary product stands alone as the world's first denim fridge. Stats for Denim Kitchen Appliances Trending: Older & Average
Traction: 1,497 clicks in 125 w
Interest: 1.4 minutes
Concept: Smeg Fridge1
Related: 69 examples / 53 photos
Segment: Neutral, 4-55
Comparison Set: 25 similar articles, including: repurposed fridge furnishings, 44 denim-on-denim looks, and convertible cubicle kitchenettes.