The SmartMeasure Measuring Cup even has an LCD display that comes in handy at night. With this gadget you can throw away your old glass measuring cup and stop squinting.
Implications - The SmartMeasure Measuring Cup enhances consumer ability to be accurate in a convenient way. This alleviates consumer stress of having to be cognitively engaged in a menial task. Corporations trying to differentiate themselves from their competitors may consider enhancing the convenience of their wares.