Potential

The Locker Room by Foot Locker Challenges Player Skills

By: Julian - Published: • References: footlocker & thesun
Two football players and one unique challenge; that was the simple premise behind the launch of The Locker Room by Foot Locker, a new store dedicated to on-field performance.

The skills challenge involved kicking as many footballs into open lockers in the fastest time possible. The lockers were placed at varying heights and positions across the face of an official goal. Standing 10 meters away, two players, both from Arsenal (world class goalkeeper Wojciech Szczesny and Alex Song) attempted the challenge, appropriately named The Obsession Tour.

The skills challenge would surely be no match for the professional athletes. The engaging and interactive skills challenge was then opened to the public, who attempted to beat the professional's score (or not, as the case may be).

The activity was all about driving awareness of the launch of The Locker Room by Foot Locker. What better way of encouraging members of the public to take part than providing a unique experience where the challenge is set by two well known professional athletes? Stats for On-Field Practice Stunts Trending: Older & Chilly
Traction: 191 clicks in 127 w
Interest: 0.5 minutes
Concept: Skills Challenge
Related: 91 examples / 70 photos
Segment: Males, 12-35
Comparison Set: 33 similar articles, including: electro dj sportswear ads, 65 sporty editorials , and minimalistic world cup pictorials.