Two football players and one unique challenge; that was the simple premise behind the launch of The Locker Room by Foot Locker, a new store dedicated to on-field performance.
The skills challenge involved kicking as many footballs into open lockers in the fastest time possible. The lockers were placed at varying heights and positions across the face of an official goal. Standing 10 meters away, two players, both from Arsenal (world class goalkeeper Wojciech Szczesny and Alex Song) attempted the challenge, appropriately named The Obsession Tour.
The skills challenge would surely be no match for the professional athletes. The engaging and interactive skills challenge was then opened to the public, who attempted to beat the professional's score (or not, as the case may be).
The activity was all about driving awareness of the launch of The Locker Room by Foot Locker. What better way of encouraging members of the public to take part than providing a unique experience where the challenge is set by two well known professional athletes?
On-Field Practice Stunts
170 clicks in 114 w
More Stats +/-
66 Sporty Editorials
Electro DJ Sportswear Ads
Minimalistic World Cup Pictorials
Soccer Sneakerhead Campaigns
Blindfolded Soccer Stars