When you hear someone say, “Screw art!”, they may not be talking condescendingly about artistic forms, but rather, they may be referring to this unique style of portraiture by the talented Andrew Myers.
‘Screw Art’ is a series comprised of people’s faces that’s made from Andrew Myers screwing in bolts onto a wall at various depths to establish value and shading. I’m extremely impressed by the way Myers captures each subject's expressions so well that viewers can instantly empathize with each piece.
Implications - Consumers enjoy seeing commonplace items, such as screws, re-interpreted with other functionalities as it inspires them to challenge themselves and think beyond the norm. Corporations may consider hiring contemporary artists to fashion media campaigns that will exhilarate consumers in a similar manner as ‘Screw Art’ while garnering mass appeal.
What's Driving This Trend
- Reinterpretation Art
- Opportunity to inspire consumers by re-interpreting common items in creative ways.
- Depth Perception Art
- Opportunity to explore depth perception in art using unconventional materials.
- Interactive Campaigns
- Opportunity for corporations to create media campaigns that engage consumers in unique and interactive ways.
Who This Affects Most
- Art
- Opportunity for contemporary artists to experiment with unconventional materials in creating art.
- Advertising
- Opportunity for advertising agencies to create interactive campaigns that use reinterpreted common items to engage consumers.
- Home Decor
- Opportunity for designers to incorporate depth perception art using unconventional materials in home decor products.
