Riveting Wall Installations
‘Screw Art’ is a series comprised of people’s faces that’s made from Andrew Myers screwing in bolts onto a wall at various depths to establish value and shading. I’m extremely impressed by the way Myers captures each subject's expressions so well that viewers can instantly empathize with each piece.
Implications - Consumers enjoy seeing commonplace items, such as screws, re-interpreted with other functionalities as it inspires them to challenge themselves and think beyond the norm. Corporations may consider hiring contemporary artists to fashion media campaigns that will exhilarate consumers in a similar manner as ‘Screw Art’ while garnering mass appeal.