The Samsung Galaxy campaign shows that with convenient and often life-saving GPS technology, it can feel "just like you've been there" before. It illustrates this statement with images of a person travelling new and exciting places. What is unique about these images is that this person is following his or her own footsteps rather than leaving any behind.
Conceived and executed by Beijing-based ad agency Cheil China, the Samsung Galaxy campaign was photographed by Jing Hui and Zhong Shi, who also did the computer retouching. Although it is a simple concept, the stunning scenes and subtly surreal subject matter really draws its audience in. Perhaps the Samsung Galaxy campaign will even inspire some to go on an adventure.
Stats for Footstep-Following GPS Ads
Trending: Older & Chilly
Research: 1,113 clicks in 225 w
Interest: 1.6 minutes
Concept: Samsung Galaxy Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: surrealist activewear campaigns, hungry brain ads, and novel art ads.
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