The Salvatore Ferragamo Spring 2011 collection tones down typical bright spring vibrancy with a khaki spectrum of colors.
The collection reminds me of hot dessert retreats as the models wear khaki green bikini tops, soft orange string dresses and beige button-up tops. The style is an easy transition from the cold winter season. The Salavatore Ferragamo Spring 2011 collection is also a nice, calming alternative to the usual spring pastels.
Implications - Basic colors and materials such as blacks, neutrals and khakis are staples in fashion. Consumers look for these elements because they are adaptable in multiple styles and settings and are easy to spice up with accessories that make them reflective of personal tastes. Across many industries, including cell phones and personal computers, buyers who are investing in the same products that are basic in design look to accessories, stickers and other customization tools to personalize their possessions.
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Concept: Salvatore Ferragamo Spring 2011
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Segment: Females, 18-55
Comparison Set: 41 similar articles, including: neutral fashion collections, clean-cut fall menswear, and corseted trench coats.
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