Kraft Created 'Salad Frosting' to Get Kids to Eat More Vegetables
Katherine Pendrill — June 11, 2019 — Life-Stages
It's no secret that a lot of kids turn their nose up at vegetables, which is why Kraft just debuted a kid-friendly veggie topper called 'Salad Frosting.' While not actually frosting, the creamy condiment is designed to make eating salad and other veggies a lot more appealing to kids.
According to Kraft, the new Salad Dressing is actually the brand's Classic Ranch Dressing disguised in the form of a frosting tube. The idea is that parents can pretend they're adding frosting to a child's veggie platter to make the greens more appealing. Kraft sees this as a harmless lie if it helps kids eat more vegetables. In fact, the company is actually asking parents to Tweet their best parenting lie with the hashtag #LieLikeAParent and #Contest to win some of the new Salad Frosting.
Image Credit: Kraft.
According to Kraft, the new Salad Dressing is actually the brand's Classic Ranch Dressing disguised in the form of a frosting tube. The idea is that parents can pretend they're adding frosting to a child's veggie platter to make the greens more appealing. Kraft sees this as a harmless lie if it helps kids eat more vegetables. In fact, the company is actually asking parents to Tweet their best parenting lie with the hashtag #LieLikeAParent and #Contest to win some of the new Salad Frosting.
Image Credit: Kraft.
Trend Themes
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Kid-friendly Condiments — Creating condiments specifically designed to make healthy food more appealing to children presents an opportunity for disruptive innovation in the food industry.
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Creative Food Packaging — Developing unique and playful food packaging concepts, such as the frosting tube for salad dressing, can disrupt traditional packaging methods and enhance consumer engagement.
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Innovative Marketing Strategies — Exploring unconventional marketing strategies, like encouraging parents to share parenting lies on social media, can provide disruptive marketing opportunities for brands in the food industry.
Industry Implications
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Food and Beverage — The food and beverage industry can leverage the idea of kid-friendly condiments to create healthier and more appealing options for children.
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Packaging — The packaging industry can explore unique and creative packaging designs for food products that enhance consumer experience and engagement.
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Marketing and Advertising — The marketing and advertising industry can capitalize on innovative social media campaigns, like encouraging parents to share parenting lies, to promote brands and products effectively.
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