Artist Sakiroo Choi knows well how to make fun of pop culture, and his latest Yellow Mellow adventure titled 'Yellow Mellow Ver.Fashion 01-05' is no exception. This time the imaginative illustrator picks on famous fashion brands, and the result is hilarious and somewhat sophisticated.

Choi has previously released cartoon series with pop culture icons like Ronald McDonald, Michael Jackson, Batman, Superman, Wonder Woman and Iron Man and the projects were all well-done and creative parodies. His recent collection is once again led by his comical subject, the popular lemon head. This yellow and bizarre figure appears as a model dressed up by brands like Hugo Boss, Ermenegildo Zegda, Burberry, Lacoste and The North Face.

The project by Sakiroo Choi is fun and entertaining; this Yellow Lemon is becoming a cultural staple itself.