Zigzag Rooftops

Haworth Tompkins' Sackler Building for London's Royal College of Art

The Royal College of Art in London has a new building for their Painting department: the Sackler Building designed by London-based architects Haworth Tompkins.

With a dramatic zigzag roof, the single-story Sackler building is creative and expressive—perfect for the art students and visiting artists who will visit the department's seminars, workshops, studios, and offices.

The Sackler Building's zigzag roof also allows minimal sun glare through indirect light, which is ideal for studio painting.

Implications - Unique and distinctive designs are great ways for companies to draw attention toward their products. By separating themselves from competing businesses by means of a clever design, companies can also make an ordinary product seem different and innovative to consumers who are looking for items that have a sense of distinctiveness.

Distinctive Designs
Businesses can differentiate themselves by means of a clever design to draw attention to their products.
Minimalist Architecture
Minimalist architecture allows for practical design and functionality.
Natural Light Solutions
Implementing natural light solutions in building design can save energy and create an ambiance conducive to productivity.

Who This Affects Most

Architecture
Architects can capitalize on unique, practical designs to create buildings that leave memorable impressions and serve their intended function.
Interior Design
Interior designers can use natural light solutions to create unique, energy-efficient and productive spaces.
Art Supplies and Materials
Art suppliers can use the distinctive design of the Sackler Building as inspiration for creating innovative and unconventional art supplies that appeal to creative individuals.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 6%
Freshness 8%

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