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The Rolly Cook Spins Food So It Doesn't Get Burnt

By: Rose Nazarali - Published: Jun 18, 2009   Updated: May 31 2011 • References: jinyounglee and tuvie
The Rolly Cook concept design by Jin-Young Lee is a fold-out cylinder oven that ensures your food is never burnt.

According to Tuvie, Rolly Cook “includes a central mechanism that spins two cylindrical containers on both sides. This continuous movement of the containers averts the risk of food burning.”

The Rolly Cook uses both containers for lower-heat cooking and only one for more intense meals.

Implications - Customers are seeking products and experiences that are pristine and flawless. Consumers want the most value for their money and expect perfection when making a purchase. Companies should consider how they can enhance a common imperfection or how they can iron out their own imperfections to enhance their consumer connection.