The Wayfarer is atruly iconic sunglasses design, manufactured by Ray-Ban since 1953. Already adopted by those in the know from Europe to the US, as well as trendsetters Chloë Sevigny and Kate Moss, it looks set to be the key style for summer 2007. Wayfarer and Wayfarer styles offer a welcome respite from the vintage oversized shades that have dominated for so long. While Ray-Ban relaunched its original Wayfarer, contemporary variations played with contrasting coloured arms and frames, proportion and coloured lenses. Classic black designs are timeless, but coloured plastic frames rule for the youth market in shades of red, blue, white and pink. The coloured frame look draws on the 80s/early 90s revival for inspiration, as seen at Lanvin and Luella.
Why This Trend Is Growing
- Reimagined Sunglasses
- Identifying further opportunities to reinterpret and modernize classic designs of sunglasses.
- Retro Revival
- Identifying ways to capitalize on the resurgence of interest in particular fashion styles and designs.
- Colorful Frame Trend
- Identifying ways to incorporate more colorful and vibrant materials and designs in sunglasses production and marketing.
Industries Being Reshaped
- Fashion
- Exploring the emergence of fashion trends and the opportunities to innovate in design, production and marketing.
- Accessories
- Identifying opportunities to capitalize on trends in accessories to generate revenue and grow the market share.
- Eyewear
- Exploring innovative designs and technology that can enhance the functionality, aesthetics, and value proposition of eyewear.
