Momaboma is an Italian company that creates really beautiful, retro, vintage bags. The bags are made out of paper from recycled glam magazines from the 1950's and 1960's and other material such as old vinyl records. The carefully-chosen paper is then processed with resin, polypropylene, vinyl and glue and the result are those really pretty retro bags.
Implications - The retro look appeals to consumers now more than ever. The eras that these products come from are remembered warmly as more simple times. As well, vintage products are generally one of a kind and allow consumers to feel that they are an individual. Also, products that take old products and transform them are eco-chic, which is a quality consumers look for in their products.
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