Superstar

Elaine Kim's Collection is Made From Cupro Cotton

By: Going Like Sixty - Published:   Updated: Jun 21 2011 • References: flickr and treehugger
Top designer Elaine Kim is back from an eight-year absence from the fashion world with an inventive and lovely collection of designs. Kim's design hallmarks are her sculptural flowing creations made from soft fabric draped in clean lines.

Elaine Kim's line comes from cupro cotton, which is created from fiber made from rejected cotton husks or wood pulp. Since cupro is annually renewable, it is eco-friendly.

Implications - In today's society, there is a growing concern towards the environment, its threatened longevity and the damage caused by humans. Today concerned consumers are seeking products that are not only harmless towards the planet, but that also empower them as individuals who are capable of making a difference. Companies that provide consumers with the tools to preserve the planet will see big returns.