Elaine Kim's line comes from cupro cotton, which is created from fiber made from rejected cotton husks or wood pulp. Since cupro is annually renewable, it is eco-friendly.
Implications - In today's society, there is a growing concern towards the environment, its threatened longevity and the damage caused by humans. Today concerned consumers are seeking products that are not only harmless towards the planet, but that also empower them as individuals who are capable of making a difference. Companies that provide consumers with the tools to preserve the planet will see big returns.