Inax Corporation's Regio Gold Toilet is specially designed to give a Midas touch to toilets. The Regio toilet will represent Japan at the Shanghai World Expo, and has some surprisingly innovative features like a built-in sound system, automatic flusher and antibacterial properties.

The Regio Gold Toilet is priced at $40,000 apiece, and two golden toilets will be installed at the Japan Industry Pavilion at the Shanghai World Expo.

Implications - As the public climbs out of the recent recession, consumers are looking to treat themselves with luxury items they have been deprived of as of late. Whether they can afford it or not, consumers are fascinated with over-the-top extravagance and the buzz and consumer interest alone that these luxurious items generate is ideal for the companies producing them.