Subterranean Spas

The Reardonsmith Underground Hotel Has More than Surface Appeal

Nowadays people will spend obscene amounts of many to get a little piece of nature and wilderness, whether it’s renting a cottage on a secluded lake or staying at a posh resort in the mountains. Now however there’s the option to stay in nature thanks to the ReardonSmith underground hotel.

Still in the concept phase, the ReardonSmith underground hotel will be the ultimate green getaway when completed. The rooftop will feature orchards and gardens and all parking will be underground to ensure as small a footprint as possible.

The ReardonSmith underground hotel will bring a whole new meaning to the term “taking a dirt nap,” a much better one, I assure you.

Underground Hospitality
There is a disruptive innovation opportunity for hotels to utilize underground spaces and provide guests with a unique and eco-friendly experience.
Green Roofing
An opportunity exists for hotels to add green roofs or gardens to their establishments, which can not only provide a unique experience for guests but can also contribute to environmental sustainability.
Sustainable Tourism
A trend towards sustainable tourism is emerging, creating opportunities for hotels and resorts to adopt eco-friendly practices to attract environmentally conscious travelers.

Where This Applies

Hospitality
Hotels can adopt underground spaces to expand accommodations, save energy and provide guests with a unique and eco-friendly experience.
Green Roofing
The construction and landscaping industries can capitalize on the trend towards green roofing and garden design for hotels and commercial buildings of all kinds.
Sustainable Tourism
The tourism industry as a whole can benefit from promoting sustainable tourism practices and attracting environmentally conscious travelers who prefer eco-friendly hotels and experiences.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 75%
Freshness 8%

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