Culture-Honoring Spiralled Chopsticks

nendo Celebrates the Wakasa-nuri with its Rassen Chopsticks

nendo works in collaboration with Hashikuru Matsukan to present the Rassen chopsticks made with inspiration from Wakasa-nuri. Wakasa-nuri is a traditional lacquered chopstick that is known to be one of the hardest to use, yet most beautiful.

The duo created the Rassen with a heritage influence and modern twist as the unique design is joined together to form a single unit. They can be detached when they need to be used and rest as a single item rather than two separate pieces. When the two sections are pulled apart, users will see the unique spiraling twist at the wooden handles. It presents a jigsaw-puzzle like experience and also helps with making sure that one does not get lost.

Image Credit: Nendo

Heritage-inspired-design
Opportunity for brands to blend traditional craftsmanship with modern aesthetics in unique product designs.
Detachable-unit-products
Potential to create innovative products that offer functionality both as a whole unit and as separate parts for user convenience.
Interactive-user-experience
Space for companies to develop products that engage users through interactive and playful features, enhancing the overall experience.

Industries Being Reshaped

Home-decor
Incorporating heritage-inspired designs in home decor items can create visually appealing and culturally significant products for consumers.
Kitchenware
Exploring the concept of detachable unit products in kitchenware can lead to innovative and convenient tools that enhance user experience in the kitchen.
Consumer-goods
Integrating interactive user experiences in consumer goods can differentiate brands by providing engaging and memorable interactions with products.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 6%
Freshness 25%