The Rad by Rad Hourani Fall/Winter 2012 line seems like a bit of a departure from the designer's previous collections. It still incorporates elements of the designer's signature style, such as longer silhouettes, futuristic design and a monochromatic color scheme, but this new offering is a little bit less androgynous than some past collections.
Garments with looser fits and draping details have been excluded for this range to focus on streamlined pieces with structural cuts, modern tailoring and directional lines. Military references also come into play, making this collection more masculine and wearable by all men. So if you're looking for some new, future-ready suited separates come this winter season, the Rad by Rad Hourani Fall/Winter 2012 collection may have the wears for you.
What Makes This Trend Stand Out
- Streamlined Future-ready Design
- Opportunity for fashion designers to create collections with structural cuts, modern tailoring and directional lines for a streamlined, futuristic look.
- Gender-inclusive Fashion
- Opportunity for fashion designers to create collections that are less androgynous and more wearable by all genders.
- Military-inspired Fashion
- Opportunity for fashion designers to incorporate military references into collections for a more masculine, militaristic look.
Sectors Adopting This
- Fashion and Apparel
- Fashion designers can innovate their collections to cater for a more future-ready, inclusive, and militaristic style.
- Retail
- Retailers can stock up on collections that feature streamlined, gender-inclusive, and military-inspired fashion for a wider market appeal.
- Cosmetics and Beauty
- Cosmetics and beauty brands can innovate their products to align with the military-inspired fashion trend and the masculine aesthetic that goes along with it.
