Fitness devices have paved the way for more wearable technology such as Pulse by Electricfoxy. Instead of tracking fitness goals like the Nike+ Fuelband and Fitbit One, this device monitors the wearer's heart rate. Worn around the finger just like a ring, it glows three different colors to signal if a person is in, above or below their target heart rate. It even vibrates to warn people if they are working too hard.
Backed by Artefact designer Jennifer Darmour, Pulse by Electricfoxy can also be paired with an accompanying iPhone app for a secondary level of fitness information. Darmour says, "Tracking and using your body data doesn’t have to be clinical, it can be beautiful and part of your lifestyle."
Key Themes Behind This Trend
- Heart-rate Monitoring Wearables
- The rise of heart-rate monitoring wearables presents disruptive opportunities for fitness tracking and healthcare industries to incorporate heart-rate data while trending towards more fashionable designs.
- Smart Jewelry
- The integration of technology into fashion items like jewelry opens up disruptive opportunities for creating new kinds of wearables that highlight aesthetics and practicality.
- Personalized Workout Feedback
- The ability of heart-rate monitoring wearables to give detailed feedback on individual workout metrics creates disruptive opportunities for personalized workout plans and training regimes.
Where This Applies
- Fitness Tracking
- The fitness tracking industry has an opportunity to incorporate heart-rate data into their tracking metrics to provide users with a more comprehensive picture of their workouts and health.
- Jewelry Design
- The jewelry design industry can disrupt the idea of traditional jewelry by creating smart jewelry that incorporates technology with fashion while providing practical usable features.
- Healthcare
- Heart-rate monitoring wearables have the potential to impact the healthcare industry by providing more accurate patient data over time to help healthcare professionals create more personalized treatment plans.
