Apprentice
As a marketing tactic to launch the Sony NEX-5, the technology company has introduced the Profile Hero Competition to users of social media. On Facebook, your profile picture is the most important of your photos as it makes the first impression.

The Sony NEX-5 capitalizes on this, launching the Profile Hero competition to find the world's best profile picture. There are a few categories to enter in, including family, sports star and world wanderer. Prizes are rewarded weekly in each category, with new and exciting pictures up daily. Check out some of these photo entries in the gallery and see whether your Facebook profile has what it takes to win!