Product packaging is continuing to be revamped and revolutionized in order to introduce more environmentally conscious materials into the consumer market, and the Pantene Pro-V Nature Fusion line has just set the bar for hair competitors. Its new line introduces a plant-based bottle that is made out of sustainable sugarcane-derived plastic.
The Pantene Pro-V Nature Fusion line will consume over 70 percent less fossil fuels and release over 170 percent less greenhouse gases per ton compared to traditional petroleum-based plastic bottles. More than that, however, it will (hopefully) inspire other companies to step up their sustainable packaging process.
The Pantene Pro-V Nature Fusion line will be sold in Western Europe first and then the rest of the world over the next couple of years.
Stats for Sustainable Sugarcane Packaging
Trending: Older & Chilly
Research: 1,263 clicks in 264 w
Interest: 0.9 minutes
Concept: Pro-V Nature Fusion
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: cardboard beer branding, 6 pantene ads, and naughty fake marketing.
Sustainable Sugarcane Packaging
More Stats +/-
6 Pantene Ads
Cardboard Beer Branding
Naughty Fake Marketing
Recyclable Plant Packaging
Dandruff Salt Shakers