Pregis is a brand new footwear label and it recently introduced the AW18 series, full of chunky shoes for the Spring/Summer 2018 season. The pack is designed in London and constructed in Portugal, with the debuting AW18 collection featuring nine styles in total. Among all nine unisex silhouettes, the uppers are crafted from 17-piece durable materials. Some of the sneakers include the ultra-chunky Kayo silhouette and the Gunner, as well as the sock-like Ryder silhouette with knitted uppers and a bright white midsole.
To elevate its durability, the AW18 pack incorporates a study three-part rubber material as well as thermoplastic details to house a series of knitted uppers. The new collection will be available for purchase online at Pregis mid-June.
Why This Trend Is Growing
- Durable Shoes
- Incorporating durable and long-lasting materials into footwear is a disruptive innovation opportunity for the fashion industry.
- Thermoplastic Shoes
- Utilizing thermoplastic details can create innovative and unique designs for footwear in the fashion industry.
- Chunky Sneakers
- The trend towards chunky and edgy sneaker designs presents a disruptive innovation opportunity for shoe brands.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry can benefit from incorporating durable and unique materials into footwear designs.
- Retail
- Retail brands who embrace the trend towards chunky sneaker designs have the opportunity to increase sales.
- Manufacturing
- Manufacturing companies who specialize in producing durable materials can find opportunities to partner with shoe brands looking to create long-lasting and unique products.
