The Praia de Belas Shopping Campaign Promotes Newly Opened Theater

By: Meghan Young - Published: Aug 9, 2012 • References: & mymodernmet
To promote its newly opened movie theater on the mall's third floor, the Praia de Belas Shopping ad campaign has been adorably put together. It features iconic film characters from Forest Gump to Edward Scissorhands and Cruella de Vil. Of course, these characters aren't at all what people might expect. In place of the actors and actresses that made these roles famous are children. Copying the character's nuances to a tee, audiences will find them irresistible.

The Praia de Belas Shopping ad campaign was created by Brazilian ad agency Globalcomm. The concept they came up with reminds moviegoers to be like kids when entering the new theatre so as to remember and experience just how fun, playful and adventurous the cinematic world is supposed to be. Stats for Character-Copying Children Ads Trending: Older & Buzzing
Research: 16,226 clicks in 198 w
Interest: 4 minutes
Concept: Praia De Belas Shopping
Related: 56 examples / 43 photos
Segment: Neutral, 4-55
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