China Airlines Covers Logo After Crash

By: Bianca Bartz - Published:   Updated: Apr 14 2011 • References: adweek.blogs
After a China Airlines plane crashed, the PR team was quick to do some major reputation protecting. Gathering a team of speedy Chinese workers and a bucket of white paint, the company was quick to put in their best damage control efforts.

Implications - This particular aircraft was not actually from the People's Republic of China, rather, it was a plane from Taiwan. It may have been a quick fix at the moment, but probably not the best course of action to take. The backlash of the attempted cover-up has itself become something that needs its own damage control. The next time an aircraft goes down, it might be better to just focus on making sure everyone gets out safely. Stats for PR Damage Control Trending: Older & Mild
Traction: 4,982 clicks in 442 w
Interest: 4 minutes
Concept: PR Damage Control
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: luxurious lgbt wine cruises, charity-focused family vacations, and playful modular furniture.