Bianca Bartz
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After a China Airlines plane crashed, the PR team was quick to do some major reputation protecting. Gathering a team of speedy Chinese workers and a bucket of white paint, the company was quick to put in their best damage control efforts.  At first, I thought this seemed par for the course with the Communist People’s Republic of China. But this airline’s from the “other” Republic of China, aka Taiwan, where Democracy flourishes (kinda) and market forces prevail (sorta). Have Taiwanese business leaders been taking lessons from China’s whitewashing of public perception? Speaking of the PRC, it would sure be a shame if someone painted “Remember Tiananmen Square” across some tanks at the 2008 Olympic Games in Beijing.
(adweek.blogs)References: adweek.blogs Filed In: |
PR Damage Control
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China Airlines Covers Logo After Crash
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FOUR WAYS TO REACT: vote, favorite, add more examples of PR Damage Control or comment about China Airlines Covers Logo After Crash.
| Jeremy Gutsche on Aug 27, 07 1,655 Trends 2,594 Comments |
According to Wikipedia, China Airlines averages 6.4 times more fatalities per flight... Nice. |
Jeremy Gutsche on Aug 27, 07 1,655 Trends 2,594 Comments
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