The first official Playboy iPhone App has just been released through iTunes. However, it may only appeal to anyone who claims to buy Playboy ‘for the articles,’ as there are no scantily clad girls.
To me this Playboy iPhone App launch is odd coming from a men’s entertainment magazine, for the simple reason that Playboy and nude women go together like a horse and carriage. And from the sound of some of the reviews I read, the articles aren’t even that good.
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Concept: Misleading Mobile Apps
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Segment: Males, 18-35
Comparison Set: 25 similar articles, including: phone sex, 24 playboy innovations, and adult magazine makeovers.
Misleading Mobile Apps
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