The Pittsburgh Penguins Recycling plan involves encouraging fans to recycle their waste at all official games. I expect other teams to model their own campaigns after the Pittsburgh Penguin recycling push.
Implications - Especially considering the fact that the Penguins are one of the league's marquee teams. They are captained by the most popular player in the game, Sidney Crosby, and they are recent Stanley Cup winners. This is a great way for a hockey team to give back to the community.